Business Blog World points out the importance of getting your customers to the correct entry point on your website.
This piece of advice is also included:
Assure the prospect that their purchase is fully guaranteed. Don’t be afraid to provide a complete money back guarantee. Very few people will request it, and the reassurance of standing behind the product will create vastly more sales than will request a refund. The numbers favor a strong money back guarantee.
via Carnival of the Capitalists on Management Craft
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on Monday, January 3rd, 2005 at 11:27 am and is filed under Marketing.
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Business Blog World points out the importance of getting your customers to the correct entry point on your website.
This piece of advice is also included:
Assure the prospect that their purchase is fully guaranteed. Don’t be afraid to provide a complete money back guarantee. Very few people will request it, and the reassurance of standing behind the product will create vastly more sales than will request a refund. The numbers favor a strong money back guarantee.
via Carnival of the Capitalists on Management Craft
This entry was posted
on Monday, January 3rd, 2005 at 11:27 am and is filed under Marketing.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.
January 3rd, 2005 at 11:27 pm
Thomas Warfield has a good point on the topic of money back guarantees and how you may be offering one without even realising it.
March 6th, 2005 at 11:09 pm
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